Figure1: Maps of the Internet.
This map represents the location of every single class C network
on the Internet and shows how everything is connected.
Introduction
Social tools are booming nowadays. Even if it was, at the very beginning, restricted to innovative students and Web evangelist it is now gaining the business world.
In this paper we explain the power of social networks and we look over their multitude why and how they are growing. We bring out the possible use in enterprise to optimize communication, collaboration, corporation and connection.
Today, the big buzz on the Internet and in lots of conversations is social networks or the activity of networking socially. Even if these activities of being social are old as the world is, the development of online tools has been exploding for the past few years and is “transforming our life, work and world”.
It is very obvious that activities on the Web are constantly growing and social networking is at its nuclear stage with more innovation being introduced. First used by students for their private life, social platforms; Facebook and MySpace are now great places to connect, communicate, market artists, products and companies as well as share information worldwide.
As the new generation is entering in the workplace, the demand of social tools is also growing in companies. Employees want new tools to be more effective and more connected with their colleagues, clients and partners.
But how-to synchronize the use of social networking between very different worlds?
Compared to student life, an enterprise is first of all a business; an organization focuses on profits and not only well-being as students are! Most of the time, information is vitally strategic and can’t be spread out all around the globe. Filtering sensitive information and controlling intellectual property rights is, for most business organizations, an everyday battle both internally and externally. Furthermore, business organizations generally have a multiplicity of stakeholders from shareholders and employees, to civil servants, which bring about a more hierarchical division of labor which should be managed using social tools. Therefore, all these important points should be taken into consideration to setup and adapt the concept of social software in companies.
In addition, social networks are still perceived as vague and dangerous for most human beings. What is a Social Network? What are its goals? Which values and effectiveness does it have on our private and business lives? There are still unanswered questions.